Bitcoin Data Anchoring
Bitcoin's blockchain can be used for more than just transfers of BTC between peers. It can also be used to create an immutable timestamped record of small amounts of data, which enables other protocols and applications to make use of Bitcoin's security properties. It's important to remember when putting arbitrary data ont he blockchain that it is extremely expensive for good reason - we couldn't scale if everyone put whatever they wanted on chain. Make sure you are using hashes and merkle trees to minimize your onchain data footprint!